Construction Consulting - "We are on the offense - always." This is how Nike approaches everything in their business. Being on the offense means constantly watching, learning and implementing
![How Brands Become Icons: The Principles of Cultural Branding: Holt, D. B.: 8601200634198: Amazon.com: Books How Brands Become Icons: The Principles of Cultural Branding: Holt, D. B.: 8601200634198: Amazon.com: Books](https://m.media-amazon.com/images/I/51vJHms7sCL._AC_UF1000,1000_QL80_.jpg)
How Brands Become Icons: The Principles of Cultural Branding: Holt, D. B.: 8601200634198: Amazon.com: Books
![Scott Kerr en Twitter: "40 year old Nike internal memo by its first marketing head Rob Strasser titled “Principles”. Nike hasn't wavered from those principles. https://t.co/Zj0zSdbSM8" / Twitter Scott Kerr en Twitter: "40 year old Nike internal memo by its first marketing head Rob Strasser titled “Principles”. Nike hasn't wavered from those principles. https://t.co/Zj0zSdbSM8" / Twitter](https://pbs.twimg.com/media/DmP3ItcXsAERpjd.jpg)
Scott Kerr en Twitter: "40 year old Nike internal memo by its first marketing head Rob Strasser titled “Principles”. Nike hasn't wavered from those principles. https://t.co/Zj0zSdbSM8" / Twitter
![David Muchnick on Twitter: "One of my favorite things to repost from time to time...the @Nike principles memo to employees from 1977. Especially love three points: •Our business is change. •We're on David Muchnick on Twitter: "One of my favorite things to repost from time to time...the @Nike principles memo to employees from 1977. Especially love three points: •Our business is change. •We're on](https://pbs.twimg.com/media/EME_MDxW4AATwor.jpg:large)
David Muchnick on Twitter: "One of my favorite things to repost from time to time...the @Nike principles memo to employees from 1977. Especially love three points: •Our business is change. •We're on
![Dantley Davis on Twitter: "“Our business is change.” “We're on the offensive. All the time.” Love these early principles by @Nike and @Apple" / Twitter Dantley Davis on Twitter: "“Our business is change.” “We're on the offensive. All the time.” Love these early principles by @Nike and @Apple" / Twitter](https://pbs.twimg.com/media/EQ7t4sCXYAAtRHQ.jpg)